Beth Ward

“The Razed Brow"


Becoming a Permanent Makeup Artist came naturally to Beth most likely due to her extensive background of over 25 years in the beauty industry and several successful roles during her career. The positions Beth has held include Makeup Artist, Cosmetologist, Beauty & Marketing Director, Skincare & Cosmetic Educator, Salon Manager, Director of Sales and several other key positions with companies such as Elizabeth Arden, Estee Lauder, Mary Kay, and Sephora. Beth holds certifications in First Aid, CPR & Bloodborne Pathogens & holds a Body Art Operator Permit in the state of Alabama & Georgia. Each location is a licensed and insured Body Art Facility monitored by the Health Department of the County & State in which she operates.

Education & Certifications

3D Brow Academy – Manual Microblading & Shading Course
Phi Academy – Manual Microblading Course

Girlz Inc. – Lift Removal & Lightening Course

Mary Ritcherson – Machine Nanolines Course

Will Anthony Cosmetics – Smoky Lash Eyeliner Course

Mary Ritcherson – 1 on 1 Machine Transition Course (Nanolines/Ombre)

Mary Ritcherson – 1 on 1 Collagen Induction Microneedling Course

Taryn Quinterri – Procell Micro channelling Course

What makes Beth stand apart is her own personal drive to excel and her true passion to bring out the best in others. It’s not enough to be good when you dream of being great is a motto Beth lives by. Beth’s clients can be confident in her artistic abilities, hands on experience, meticulous nature, extensive training, and outstanding customer service and professionalism. When it comes to permanent cosmetics you will appreciate the passion, detail and precision Beth so skillfully provides each and every client.